If you’ve ever dreamed of breaking away from the traditional 9-to-5 and taking full control of your career, becoming a self employed accountant could be the ideal path. Not only does this career offer flexibility and independence, but it also gives you the opportunity to build a thriving business around your expertise.
But going solo isn’t just about crunching numbers. It’s about being an entrepreneur, mastering your niche, and knowing how to market yourself. In this comprehensive guide, we’ll walk you through every step you need to take to become a successful self employed accountant from qualifications and legal setup to client acquisition and long-term growth.
Contents
- 1 Step 1: Get the Right Education and Credentials
- 2 Step 2: Gain Work Experience
- 3 Step 3: Choose Your Niche
- 4 Step 4: Set Up Your Business Legally
- 5 Step 5: Set Up Your Tools and Software
- 6 Step 6: Build a Professional Online Presence
- 7 Step 7: Find and Attract Clients
- 8 Step 8: Set Competitive Pricing
- 9 Step 9: Stay Compliant and Up-to-Date
- 10 Step 10: Scale and Grow Your Practice
- 11 Bonus: Top Mistakes to Avoid as a Self Employed Accountant
- 12 Final Thoughts
Step 1: Get the Right Education and Credentials
Before you can even think about freelancing as an accountant, you need the proper educational foundation.
Earn a Degree in Accounting or Finance
Most clients and employers expect at least a bachelor’s degree. This will equip you with:
- Knowledge of GAAP and financial principles
- Understanding of tax regulations
- Financial reporting and budgeting skills
Obtain Professional Certification
For credibility and better rates, consider becoming a:
- Certified Public Accountant (CPA)
- Chartered Accountant (CA)
- Enrolled Agent (EA)
These certifications help you gain trust and open doors to higher-paying clients.
Step 2: Gain Work Experience
Working under another firm or accountant before going solo can be a powerful way to:
- Build real-world skills
- Learn best practices
- Understand client expectations
- Develop a professional network
Even 2–3 years of hands-on experience can make a huge difference in your confidence and credibility.
Step 3: Choose Your Niche
Being a generalist is okay in the beginning, but to truly thrive as a self employed accountant, you should specialize.
Popular niches include:
- Small business accounting
- Freelancers and gig workers
- Real estate investors
- Nonprofits
- E-commerce accounting
Choosing a niche allows you to:
- Charge more
- Stand out in a crowded market
- Market yourself more effectively
Step 4: Set Up Your Business Legally
To operate legally and professionally, you must take care of the following:
Register Your Business
Choose a business structure like:
- Sole proprietorship
- LLC
- S-corp
LLCs are a popular choice for self-employed professionals due to liability protection and tax benefits.
Get an EIN
An Employer Identification Number (EIN) is like a Social Security number for your business. You’ll need it for taxes and opening a business bank account.
Business Bank Account & Insurance
Keep your business finances separate from personal ones. Also, consider getting:
- Professional liability insurance
- General business insurance
Step 5: Set Up Your Tools and Software
You’ll need more than spreadsheets to manage your accounting practice efficiently.
Recommended Tools:
- QuickBooks, Xero, or FreshBooks (Accounting software)
- Toggl or Harvest (Time tracking)
- Calendly or Google Calendar (Scheduling)
- Zoom or Microsoft Teams (Virtual meetings)
Automation and good systems will help you stay organized, professional, and efficient.
Step 6: Build a Professional Online Presence
In the digital age, if you’re not online, you don’t exist. Your online presence is your 24/7 storefront.
Create a Website
Your website should include:
- Home page
- About page
- Services offered
- Testimonials
- Contact form
Use clear CTAs like “Book a Free Consultation.”
Set Up Google My Business
Especially helpful for local SEO. It makes it easier for clients in your area to find you.
Leverage LinkedIn
Build a professional profile, connect with industry peers, and share valuable content.
Step 7: Find and Attract Clients
Without clients, your business won’t survive. Here’s how to start building your base:
Networking
Start with people you know:
- Former colleagues
- Business groups
- Local chambers of commerce
Freelance Marketplaces
Try:
- Upwork
- Fiverr
- Freelancer
These platforms can help you land your first few clients.
Social Media
Share educational content and client success stories on:
Referrals
Always ask happy clients to refer you. Word-of-mouth is golden in accounting.
Step 8: Set Competitive Pricing
Pricing can be tricky. Too low and you’ll be overwhelmed; too high and you may scare away clients.
Common pricing models:
- Hourly rate ($40–$150 depending on experience)
- Monthly retainers
- Project-based pricing
Research competitors and adjust as you grow.
Step 9: Stay Compliant and Up-to-Date
Accounting rules and tax laws change. Stay sharp by:
- Attending webinars and workshops
- Joining professional associations (e.g., AICPA)
- Reading trade journals and finance blogs
Keeping your certifications up-to-date is also critical for trust and legality.
Step 10: Scale and Grow Your Practice
Once you’ve built a stable base, you can start scaling.
Outsource & Delegate
Hire virtual assistants or junior accountants to handle admin tasks or data entry.
Offer More Services
Expand into:
- Tax planning
- CFO services
- Business consulting
Build Authority
Start a blog, YouTube channel, or podcast around your niche.
Authority leads to trust. Trust leads to clients.
Bonus: Top Mistakes to Avoid as a Self Employed Accountant
- Underpricing your services
- Trying to do everything yourself
- Neglecting marketing
- Mixing personal and business finances
- Failing to sign contracts with clients
Final Thoughts
Becoming a successful self employed accountant is more than just knowing how to balance books — it’s about balancing entrepreneurship with expertise. From registering your business to finding clients and growing your brand, every step you take builds the foundation for long-term success.