How to Post a Job Ad on LinkedIn

With over 1 billion professionals and 65 million companies using LinkedIn, it’s the #1 platform for recruiting top talent. But simply knowing how to post a job ad on LinkedIn isn’t enough—you need to optimize it to attract the best candidates.

This guide will show you:

• ✅ Step-by-step instructions to post a job ad on LinkedIn
• ✅ Best practices to make your job stand out
• ✅ Costs and pricing for LinkedIn job ads
• ✅ Advanced tips to boost applications
• ✅ Common mistakes to avoid

By the end, you’ll know exactly how to post a job ad on LinkedIn that gets more quality applicants in less time.

Section 1: How to Post a Job Ad on LinkedIn (Step-by-Step)

Step 1: Log In to LinkedIn & Access LinkedIn Talent Solutions

1. Go to LinkedIn.com and log in.
2. Click “Work” in the top-right corner and select “Post a job” under Talent Solutions.

Note: You need a LinkedIn Recruiter account or LinkedIn Hiring account to post jobs. Free accounts can post one job at a time.

Step 2: Fill Out the Job Details

• Job Title (Keep it clear: “Marketing Manager” vs. “Digital Growth Guru”)
• Company Name (Auto-filled if your company has a LinkedIn Page)
• Job Location (Remote, Hybrid, or On-Site)
• Employment Type (Full-time, Part-time, Contract)

Step 3: Write a High-Converting Job Description

• Use bullet points for readability
• Highlight key benefits (Salary range, flexibility, growth opportunities)
• Include keywords job seekers search for

Example:

We’re hiring a Social Media Manager!

• Salary: $70K–$90K (based on experience)
• Remote-first with flexible hours
• Manage campaigns for top brands

Step 4: Set Application Preferences

• Easy Apply (Let candidates apply with their LinkedIn profile)
• Redirect to Your Website (If you prefer external applications)

Step 5: Choose Your Budget & Duration

• Single Job Posting: $0–$499 (30-day listing)
• Sponsored Job Ads: $5–$15 per click (Pay-per-click model)

Step 6: Publish & Promote Your Job Ad

• Share it in LinkedIn Groups (Industry-specific communities)
• Ask employees to repost (Boosts visibility)

Section 2: Best Practices to Make Your LinkedIn Job Ad Stand Out

1. Use a Clear, Search-Friendly Job Title

❌ Bad: “Looking for a Rockstar Developer”
✅ Good: “Senior Python Developer – Remote – $120K”

2. Optimize for LinkedIn’s Algorithm

• Include keywords like “remote,” “hiring,” and job-specific terms
• Use hashtags (#NowHiring #MarketingJobs)

3. Add Salary Ranges (Increases Applications by 30%)

• Transparency builds trust
• Filters out mismatched candidates

4. Use LinkedIn’s “Spotlight” Feature (Paid Boost)

• Pins your job ad to the top of search results
• Best for urgent hires

Section 3: LinkedIn Job Ad Costs in 2025

Tip: Start with a free job post to test before investing in paid ads.

Section 4: Advanced Strategies to Get More Applicants

1. Use LinkedIn’s AI Writing Assistant

• Generates optimized job descriptions
• Suggests better keywords

2. Target Passive Candidates with InMail

• Send personalized messages to ideal candidates
• Example Script:

“Hi [Name], I saw your profile and think you’d be a great fit for our [Job Title] role. Would you be open to a quick chat?”

3. Run a LinkedIn Ad Campaign

• Target by skills, job titles, and location
• Set a daily budget ($10–$50/day recommended)

Section 5: Common Mistakes When You Post a Job Ad on LinkedIn

❌ Mistake 1: Vague Job Titles

• Bad: “Tech Genius Needed”
• Good: “Full-Stack Developer (React/Node.js) – Remote”

❌ Mistake 2: Ignoring Company Culture

• Candidates care about culture—add team photos or videos

❌ Mistake 3: Not Tracking Performance

• Check LinkedIn Analytics to see:
  • Views
  • Applications
  • Demographics

Conclusion: Start Posting Job Ads on LinkedIn Today

Now that you know how to post a job ad on LinkedIn, it’s time to:

1. Write a clear, keyword-rich job description
2. Set a budget (free or paid)
3. Promote it via employees & LinkedIn Ads
4. Track results and optimize

Need help hiring fast? Try LinkedIn’s “Quick Apply” feature to streamline applications.

FAQ: Post a Job Ad on LinkedIn

Q: How much does it cost to post a job ad on LinkedIn?
A: Free for basic posts, $0–$499 for featured listings, or $5–$15 per click for Sponsored Jobs.

Q: Can I post a job on LinkedIn for free?
A: Yes, but paid ads get 10x more visibility.

Q: How long does a LinkedIn job ad stay active?
A: 30 days (can be renewed).

Q: What’s the best day to post a job on LinkedIn?
A: Tuesdays & Wednesdays get the most engagement.

Final Tip: Refresh your job ad every 2 weeks to keep it visible in searches.